Cheerios, bringing families together!

I loved watching the Cheerios adoption commercial in class on Tuesday. I felt that it was a very effective ad. It pulls at the heart strings and speaks to the consumer in a warmer way. Most ads are, "Here is what my product is and does, buy it!" I get so tired of those ads, I want to see something different. Cheerios has always been great at thinking outside the box. Who would have thought that adoption and Cheerios could have gone together. I remember another Cheerios commercial that talked about how families live in all parts of the world but are still connected. Everyone knows what Cheerios are and what they look like, so they don't have to make those standard ads. The commercial seemed to say that Cheerios can make everything better and bring people together. Many people think that the only meal that families can get together at is dinner. This is not true though, breakfast is a perfect time as well. Cheerios knows that and they promote that in their ads. I also liked the fact that you could visit a website and share your personal stories of how Cheerios has touched your life. I can't think of a better way to connect with your consumer than to hear how your product effects their daily life. Keep it up, Cheerios!!