Commercial Innovation!

The new commercial for Macy's department stores, featuring Tim Gunn, Martha Stuart, and her daughter Alexis, opens America up to a new way of looking at fashion. It brings into the mainframe of looking at the creation of fashion. Tim Gunn holds up bed linens and accessories and offers innovative techniques of how to make the items into fashion statements. Then Martha suggests looking at cookware as hat inspiration. This commerical offers an inspirational view for fashionistas, meanwhile giving insight to the fashion process. I felt this advertisement from Macy's was ingenious as more consumers are becoming interested in the evolution, proven with the rave views of shows such as Project Runway, Tim Gunn's Guide to Style, and How Do I Look?. By debuting this ad Macy's proves that they want to be fashion innovators and a leader in reinventing style. It also launches Macy's into a more positive light, considering their merge with Hechts was skeptical. This ad reinforces their drive to be a more competitive and fashion forward company.