10.12.2007
Effectiveness of perfume ads in magazines
Pretty much every celebrity has their own perfume now. From Mariah to Usher, to Paris and Britney. I am overwhelmed by them all. How does one choose a fragrance? The answer is obvious, go to the counter at the department store and try them out. But with so many fragrances out there, the interest has to start at home, in magazines. Most ads are pretty much the same, a celebrity pictured with the bottle and a little side flap so you can smell. Why would they want to keep doing the same thing? Well Gwen Stefani has broken the mold with her new perfume ad for L.A.M.B. I have seen the commercials on TV but I came across the ad in a magazine today. It is very different. The left and right sides of the page flip out and the middle flips up to create like a "mini pin-up" of her. The actual perfume is contained in a little metal pocket so you can try it at home without having to venture out to the store. And a bonus...it actually smells good. You get the real fragrance not something that has been mixed with glue and put on paper. The ad is so different that it outshines all of the other perfume ads in the magazine. If I was asked to choose any fragrance from that magazine it would be Gwen's perfume because the ad is creative and the actual perfume is available. More people should take on this strategy.
Subscribe to:
Post Comments (Atom)
3 comments:
I also usually check the smell of fragrances from the magazines, before I go actual stores to shopping for them. Or, I bought them via the internet what I am interesting. Magazines are really useful thing to advertise the perfume products to me and others. I agree with your opinion about the new way of advertising the perfume and I think that is the great suggestion to the most of the perfume retailers because the most of left side flap, which is introducing the scant of the perfume is that smells like same to me. That contains glue and paper’s smell and make them little different with actual scant of the perfume. I think that your opinion from the Gwen Stefani’s perfume commercial is great idea.
I agree! There are so many different perfumes today and the ads in the magazines are overwhelming. It's hard to choose one, and they usually don't smell the same in the magazine as they do in the store. I don't think I've come across the Gwen Stefani perfume ad, but I have seen another perfume ad in a magazine that uses a small scented pad you can dab on your skin rather than the flap you lift up on the side of the page. It actually might have been Gwen's perfume ad, but I really liked it because it smelled ten times better than the normal perfume ads and you could actually put it on to test it!
-Jessica
The idea of perfume in magazines is fantastic. I am the first to say I smell every single one of them. What better way to advertise than to put it out there for your customers? If you are confident in your product, it will have no problem selling.
Post a Comment