I was browsing through the latest edition of Elle Magazine, you know the one featuring Ms. Lohan right before her latest scandal, and it got me thinking... why is young Hollywood STILL the main focus of the advertising industry?
You would think with all the negative publicity that Paris Hilton, Nicole Richie, Kate Moss, Britney Spears and Lindsay Lohan have generated over the past year that promoters would be sick of debuting their over dramatic cries for help all over magazines and that companies would be smarter that featuring rehab junkies in their ads. I mean I know the world loves scandal and reading about the pathetic stages of these supposedly "glamorous" lives, but my real concern lies with the actual readers.
A major target market for such magazines as Elle, Vogue, Allure, Lucky, Glamour, and even Cosmo (whether these magazines admit it or not) is teenagers, were talking 15-20. Yet recently they have all featured covers with actresses that mommy would be less than pleased to have her daughter consider as a role model... Wynonia Ryder (Vogue/Shop Lifter), Linds Lohan (Elle/Drug Addition), Britney Spears (Allure/ Who Knows)... so why are such creditable magazines not concerned with their younger market... when in reality the younger market is the only one that CARES about this celeb-retard stuff. You can't tell me that Elle's Fashion Director Nina Garcia, a new mommy herself, doesn't process that hey maybe running a story on Lindsay Lohan's events right before her second DUI might not be appropriate? It all comes down to the sad fact that these stories and features are the advertisements and publicity for celebrities, who are no longer people but brands.
I know this is a common rant among most (and sorry if I offend the celeb lovers) but it makes you wonder about where the humanity in the world is going. Advertising for younger markets has gone completely off kilter, giving 8 year-old girls' role models that are dressing like, excuse me, hookers... have you seen those big headed Bratz dolls commercials?!? Most 20 year-olds' don't wear clothes like that. Come on look how much the Barbie ads have changed! When I was little it was all about the car, the house and Ken. Now Ken is out of the picture, she has her own myscene account (her version of myspace), her own runway show, and is vacationing in "Island Paradise"... but at least she's not a hardly clothed Bratz doll.
You would think with all the negative publicity that Paris Hilton, Nicole Richie, Kate Moss, Britney Spears and Lindsay Lohan have generated over the past year that promoters would be sick of debuting their over dramatic cries for help all over magazines and that companies would be smarter that featuring rehab junkies in their ads. I mean I know the world loves scandal and reading about the pathetic stages of these supposedly "glamorous" lives, but my real concern lies with the actual readers.
A major target market for such magazines as Elle, Vogue, Allure, Lucky, Glamour, and even Cosmo (whether these magazines admit it or not) is teenagers, were talking 15-20. Yet recently they have all featured covers with actresses that mommy would be less than pleased to have her daughter consider as a role model... Wynonia Ryder (Vogue/Shop Lifter), Linds Lohan (Elle/Drug Addition), Britney Spears (Allure/ Who Knows)... so why are such creditable magazines not concerned with their younger market... when in reality the younger market is the only one that CARES about this celeb-retard stuff. You can't tell me that Elle's Fashion Director Nina Garcia, a new mommy herself, doesn't process that hey maybe running a story on Lindsay Lohan's events right before her second DUI might not be appropriate? It all comes down to the sad fact that these stories and features are the advertisements and publicity for celebrities, who are no longer people but brands.
I know this is a common rant among most (and sorry if I offend the celeb lovers) but it makes you wonder about where the humanity in the world is going. Advertising for younger markets has gone completely off kilter, giving 8 year-old girls' role models that are dressing like, excuse me, hookers... have you seen those big headed Bratz dolls commercials?!? Most 20 year-olds' don't wear clothes like that. Come on look how much the Barbie ads have changed! When I was little it was all about the car, the house and Ken. Now Ken is out of the picture, she has her own myscene account (her version of myspace), her own runway show, and is vacationing in "Island Paradise"... but at least she's not a hardly clothed Bratz doll.
1 comment:
Thanks for the ads!! I haven't seen any yet! You both definitely made some good points. I like how you pointed out that celebs are becoming more like brands than actual people. It's all about marketing!
You two are up on your celeb gossip, that's for sure! I think you both did well expressing your opinions while giving great examples.
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